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The Edsel Ranger was a mid-priced car model produced by Ford from 1957 to 1960, known for its unique design and integration into the larger Edsel brand line.

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Inside this Article
Ford Motor Company
United States
On The Road
Plymouth
Did you know?
πŸ”Š The car was named after Edsel Ford, the son of Henry Ford.
🚘 The Edsel Ranger was introduced by Ford in 1957 as a part of the Edsel brand line.
πŸ“ The Ranger was designed to appeal to the mid-price automobile market.
🚦 The Ranger featured distinct styling elements, including its iconic vertical grille.
πŸ‘¨β€πŸ‘©β€πŸ‘¦ The Edsel Ranger was marketed primarily toward families looking for a practical yet stylish vehicle.
πŸ”§ It was available with a variety of engine options, including a V8 powerhouse.
πŸ•°οΈ Production of the Edsel Ranger lasted only until 1960 due to poor sales.
πŸ’° The Ranger was considered more affordable than some luxury models, despite its elegant design.
🌊 The Edsel Ranger came in several body styles, including sedans and station wagons.
πŸ“‰ The Edsel brand, including the Ranger, became one of the biggest flops in automotive history.
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Overview
The Edsel Ranger is a car that was made by the Ford Motor Company in the late 1950s! πŸš—

It was introduced in 1958 and was part of the Edsel brand, named after Henry Ford's son, Edsel Ford. The Ranger was a full-size automobile designed to be stylish and comfortable. However, it only lasted a few years because many people didn't buy it! 😒

Today, it’s very rare and special, and some car lovers like to collect it. The Edsel Ranger is remembered for its unique look and its fun place in car history!
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Market Reception
When the Edsel Ranger was first introduced, people were excited to see new designs! πŸŽ‰

However, many people didn’t like how it looked, and sales were much lower than Ford expected. In 1958, only about 63,000 Rangers were sold, while Ford wanted to sell over 200,000! 🚫

A big reason for this was that buyers felt the car was too different and complicated. By 1960, Ford decided to stop making Edsel cars altogether because of these disappointing sales. Sadly, the Edsel Ranger became a symbol of failed car ideas!
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Design and Features
The Edsel Ranger had a distinctive design! Its grille looked like a toothy smile, and it had cool tailfins. 😁

The car was available in a variety of colors, and it had big, comfy seats that could fit up to six people! The dashboard was designed with special lights to show drivers important information, like how fast they were going. πŸ› 

️ One fun fact is that it had an automatic transmission, which made driving easier! The Ranger’s design was different from many other cars of that time, making it quite memorable for those who saw it!
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Notable Advertisements
Ford spent a lot of money on advertisements to promote the Edsel Ranger! πŸ“Ί

They created catchy slogans and fun commercials to show off its features. One popular ad mentioned how the Ranger had β€œthe car that looks a little different.” Many people were intrigued! 🌈

However, not all the ads were good. Some were even seen as confusing! Many of these funny commercials contribute to the Ranger's quirky story in American culture, leaving people to remember how Ford wanted to change the car game!
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Legacy and Cultural Impact
Even though the Edsel Ranger didn’t sell well, it left a lasting mark in automotive history! 🌟

Car collectors and enthusiasts find it fascinating and unique. The name "Edsel" became a way to describe something that didn’t succeed, but it also reminds us of creativity in car designs. Some movies, TV shows, and books have featured Edsels, showing people how special and different they were! Today, Edsel Rangers are rare, and finding one is like discovering a piece of history, making them valuable and interesting to many!
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Performance Specifications
The Edsel Ranger had a powerful engine! It came with a V8 engine that could produce up to 345 horsepower, making it both fast and strong. πŸš€

It could go from 0 to 60 miles per hour in about 10 seconds, which was pretty quick for cars back then! The Ranger also came with both manual and automatic transmission options. While some drivers loved how it performed, others thought it was a little too big and heavy on the road. It was truly a powerful car for family travel during the late 1950s!
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History of the Edsel Ranger
The Edsel Ranger was launched on September 4, 1957, in the United States. πŸ—“

️ Ford wanted to create a car that was different from others to attract buyers. However, by the end of 1960, the company stopped making Edsels due to low sales. They thought the car was too ahead of its time! The Ranger was one of three models in the Edsel line, along with the Edsel Pacer and Edsel Corsair. Although it didn’t last long, the Edsel Ranger's name still pops up in history books and car shows! πŸ“š

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Restoration and Collectibility
Today, the Edsel Ranger is a sought-after car for collectors! 🌟

Some people spend a lot of money restoring these beauties to their original condition. Restorers work to fix everything from the engine to the shiny paint jobs. Since very few Rangers were made, finding one can be like finding treasure! πŸ†

Some car clubs celebrate the Edsel Ranger by sharing tips on how to restore and maintain them. They also host shows where Edsel lovers can proudly display their cars. This keeps the memory of the Ranger alive and well for future generations!
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Comparisons with Other Cars of the Era
At the time of the Edsel Ranger, there were other popular cars like the Chevy Impala and the Plymouth Belvedere. πŸš™

While the Impala was sleek and stylish, the Ranger was known for its unique grille and interior features. The Belvedere had a classic look but didn’t have the flashy design of the Ranger. The competition was tough! Many families chose more traditional designs, which contributed to the Ranger's struggle in the market. Despite its failure, the Ranger stood out with features that were considered futuristic back then! 🌌

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